Synaesthesia
A condition in which one type of stimulation evokes the sensation of another, as when the hearing of a sound produces visualisation of a colour.
In songs the narrative rarely is complete and therefore often fragmentary.
Fragmentary narratives may help the repeatability of promos.
Illustration - the promo basically illustrates the ideas / narrative in the song lyrics - Stan by Eminem Ft Dido has a promo which follows this style.
Amplification - uses a key idea / image from the lyrics and develops it into a concept within the promo. A link remains between the lyric and the promo.
Disjunction - the promo bears no resemblance to the lyric or its meaning; often seen as unconventional / "arty" videos; creates a new range of meanings for the song.
A condition in which one type of stimulation evokes the sensation of another, as when the hearing of a sound produces visualisation of a colour.
In songs the narrative rarely is complete and therefore often fragmentary.
Fragmentary narratives may help the repeatability of promos.
Illustration - the promo basically illustrates the ideas / narrative in the song lyrics - Stan by Eminem Ft Dido has a promo which follows this style.
Amplification - uses a key idea / image from the lyrics and develops it into a concept within the promo. A link remains between the lyric and the promo.
Disjunction - the promo bears no resemblance to the lyric or its meaning; often seen as unconventional / "arty" videos; creates a new range of meanings for the song.
